What is SSL and why it is important to consider?

What is the difference between Google Ads and Google Ads 360?
SSL stands for Secure Sockets Layer, one of the security protocol that is used to create an encryption link between a web server and a web browser.
Websites need to add SSL certificates to make payment secure online transactions and keep customer information secured. You can tell if a website is using SSL when a padlock is displayed or the browser address bar shows the URL as HTTPS instead of HTTP.
The only difference between the two protocols is that HTTPS uses TLS (SSL) to encrypt normal HTTP requests and responses.
What are the types of SSL and its purposes?

Extended Validation (EV SSL) Certificates
- verifying the legal, physical and operational existence of the entity
- verifying that the identity of the entity matches official records
- verifying that the entity has exclusive right to use the domain specified in the EV SSL Certificate
- verifying that the entity has properly authorized the issuance of the EV SSL Certificate
Organization Validated (OV SSL) Certificates
The CA checks the right of the applicant to use a specific domain name PLUS it conducts some vetting of the organization. Additional vetted company information is displayed to customers when clicking on the Secure Site Seal, giving enhanced visibility in who is behind the site and associated enhanced trust. Organization name also appears in the certificate under the ON field.
Domain Validated (DV SSL) Certificates
DV SSL Certificates are fully supported and share the same browser recognition with OV SSL, but come with the advantage of being issued almost immediately and without the need to submit company paperwork. This makes DV SSL ideal for businesses needing a low cost SSL quickly and without the effort of submitting company documents.
SAN Certificates
They are often used for Unified Communications (UC) to secure Microsoft Exchange 2007 Server, Office Communications Server 2007, or Mobile Device Manager. For example, you can secure all these domains with a single SAN Certificate:
www.domain.com
www.exchange.domain.com
www.domain.net
www.new.domain.net
Wildcard SSL Certificate
A wildcard certificate is a digital certificate that is applied to a domain and all its subdomains. Wildcard notation consists of an asterisk and a period before the domain name. Secure Sockets Layer (SSL) certificates often use wildcards to extend SSL encryption to subdomains.
Multidomain Wildcard SSL
Under a multi-domain wildcard SSL certificate, a user can protect multiple fully qualified domains and their unlimited number of sub-domains (up to the first level). Multi-domain wildcard SSL is an excellent choice for the users wishing to secure multiple domains along with an unlimited number of sub-domains.
Positive SSL
Positive SSL certificates are a low-cost solution for website security. Positive SSL is an affordable option for small businesses that want to gain website visitors’ trust by authenticating their identity and securing the data transferred online. Positive SSL is a worth investment for start-ups and businesses.

NOTE: When you see a padlock icon next to the URL in the address bar, that means SSL protects the website you are visiting. If not please try to avoid to hit any bad links, ok buttons, ads which gets popped out during that loading time. The best thing is try to close the particular page from your browser as soon as possible.